Steve Cutts is "a UK based illustrator and animator [whose]recent work includes the 'LA-Z Rider' couch gag for 'The Simpsons' and the music video for 'Are You Lost In The World Like Me?' for Moby." He's "also worked on projects for renowned agencies across the world including UNESCO, The Gaia Foundation, Isobar, LMFM, and Analogfolk'" and "been featured on various television networks...." Some of his work is reminiscent of celebrated animation pioneer, Max Fleischer, but Cutts' work usually has a moving and memorable socio-environmental message. Check out his other animations here on his website. This animated video tells the story "of a rodent's unrelenting quest for happiness and fulfillment" in contemporary Western society, and is not currently working on his website, though we found it on Cutts' YouTube Channel.  Do visit Cutt's website - it's like a candy store for satire on Western culture.