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Whitney Webb's exhaustive examination of intelligence agencies' infiltrating and dominating capitalist mainstream "news" is the latest effort to expose this symbiosis. From Carl Bernstein's 1977 Rolling Stone cover story, to Der Spiegel journalist Udo Ulfkotte's 2017 book which has been fully censored in the West, to William Arkin's ("Top Secret America") year-end email which Glenn Greenwald recapped January 3, 2019 in The Intercept, to the entire career and martyrdom of Julian Assange, valiant attempts have been made to alert a sleeping public to the fact that money/power will protect itself by controlling news, what passes for "truth" and "reality," and the behavior of the people who consume both. Webb's article focuses on their latest weapon designed to make thinking easier by doing it for you: a refined, Orwellian-titled Prop-or-Not upgrade called The Trust Project. - Ed.
After the failure of Newsguard — the news rating system backed by a cadre of prominent neoconservative personalities — to gain traction among American tech and social media companies, another organization has quietly stepped in to direct the news algorithms of tech giants such as Google, Facebook, and Microsoft.
Though different from Newsguard, this group, known as “The Trust Project,” has a similar goal of restoring “trust” in corporate, mainstream media outlets, relative to independent alternatives, by applying “trust indicators” to social-media news algorithms in a decidedly untransparent way. The funding of “The Trust Project” — coming largely from big tech companies like Google; government-connected tech oligarchs like Pierre Omidyar; and the Knight Foundation, a key Newsguard investor — suggests that an ulterior motive in its tireless promotion of “traditional” mainstream media outlets is to limit the success of dissenting alternatives.
Of particular importance is the fact that the Trust Project’s “trust indicators” are already being used to control what news is promoted and suppressed by top search engines like Google and Bing and massive social-media networks like Facebook. Though the descriptions of these “trust indicators” — eight of which are currently in use — are publicly available, the way they are being used by major tech and social media companies is not.
